Hexum Privacy Policy

Last updated: June 14, 2026

Overview

Hexum ("the App," "we," "our," or "us") is a facial analysis and personalized improvement application. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.

Information We Collect

Photos. When you use Hexum's scan feature, you take or select a photo of your face. This photo is sent to our analysis service to generate your facial analysis scores and is stored locally on your device to display your scan history within the App.

Onboarding Information. During setup, you provide information such as your age, gender, and responses to questions about your appearance goals. This information is used to personalize your improvement plan and is stored locally on your device.

Analysis Results. Scores and metrics generated from your photo analysis (including overall score, sub-scores, and percentile rankings) are stored locally on your device.

Subscription Information. If you purchase a subscription, payment is processed by Apple through the App Store. We do not receive or store your payment card information. We use RevenueCat, a third-party subscription management service, to manage subscription status and entitlements.

How We Use Your Information

• To generate your facial analysis results via our AI-powered analysis service
• To create and personalize your improvement plan
• To display your scan history and progress over time
• To manage your subscription status

Third-Party Services

AI Analysis. Your photo is transmitted securely to our backend service, which uses Anthropic's Claude API to perform facial analysis. Photos are processed for the purpose of generating your analysis results and are not retained by Anthropic beyond what is necessary to process the request, in accordance with Anthropic's own data handling practices.

RevenueCat. We use RevenueCat to manage subscriptions and entitlements. RevenueCat may receive information related to your purchase transactions. See RevenueCat's privacy policy for details on their data practices.

Apple App Store. All purchases are processed through Apple's App Store. Apple's privacy policy governs the collection of payment information.

Data Storage

Your photos, onboarding responses, scan history, and plan data are stored locally on your device using Apple's SwiftData framework. This data is not transmitted to or stored on our servers except as necessary to perform the facial analysis described above.

Data Sharing

We do not sell your personal information. We do not share your photos or personal data with third parties except as described in this policy (our AI analysis backend and RevenueCat for subscription management).

Data Retention and Deletion

Your data remains on your device until you delete the App or clear its data. Deleting the App removes all locally stored photos, scan history, and plan data. Photos transmitted for analysis are processed and not retained by our backend beyond the analysis request.

Children's Privacy

Hexum is not intended for use by individuals under the age of 18. We do not knowingly collect information from children.

Your Choices

• You can decline to use the scan feature, though this will limit the App's functionality.
• You can delete the App at any time to remove all locally stored data.
• You can manage or cancel your subscription through your Apple ID account settings.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by an updated "Last updated" date at the top of this page.

Contact Us

If you have questions about this Privacy Policy, please contact us at: support@hexum.app